Lei | TikGadget Founder & Reviewer

Track Record & Achievements

I have been involved in the design, management, and operation of a wide range of websites, from independently operated media sites to corporate websites. At their peak, the media properties I have operated reached a combined total of approximately 1.3 million page views in a single month.

In the gadget field, I have published 910 hands-on review articles to date. In addition to product reviews, I also work on translation, proofreading, article contributions, and content supervision.

TikGadget articles are distributed through the major Japanese news site Livedoor News, as well as the Japanese news apps Gunosy, News Lite, and au Service Today, which together have approximately 75 million downloads in Japan.

This image was created by TikGadget based on actual publication and distribution records across each media outlet and app.

Other Channels

I also share gadget-related content through several media and social platforms outside TikGadget.

• YouTube: Hands-on review videos and short-form videos
• TikTok: Short-form gadget videos
• Instagram: Product photos, videos, and site updates
• X (formerly Twitter): Article updates, product information, and announcements

Media Coverage & Event Reporting

Article Supervision & Expert Commentary

External Media & Press Release Writing Experience

Featured in External Media

Why I Started TikGadget

When I was in graduate school, products such as PlayStation VR and Microsoft HoloLens were beginning to bring new kinds of technology into everyday life. I was fascinated by the experiences that new devices and technologies could create. I also spent some time writing for a media outlet specializing in VR, which was one of my first opportunities to publish technology-related content.

After graduating, I joined a major developer, but I never lost the excitement I had felt about emerging technology as a student. I left the company after three years and began working independently as a web designer and media operator, launching and managing websites across a variety of fields, from gaming to finance.

Along the way, I had opportunities to connect with representatives from Chinese manufacturers and experience many newly released gadgets firsthand. The more products I used, the more I wanted to explain not only what appears on a specification sheet, but also what a product is actually like to use in everyday life. That idea led me to launch the gadget review site TikGadget in November 2020.

▼ TikGadget's official character, “Gajeko”

By combining my engineering background with my experience in web media, I try to go beyond simply introducing products. My goal is to explain the details people genuinely want to know before deciding whether to buy, as clearly and concretely as possible.

Review Policy

In hands-on reviews, I look beyond specifications and benchmark scores. I also pay close attention to factors that directly affect everyday use, including responsiveness, heat, portability, battery life, software quality, and overall usability.

Even when a product has been provided by a manufacturer, I do not limit a review to its strengths. I also try to describe any concerns, limitations, or points that potential buyers should be aware of as honestly as possible.

Specifications and figures published by manufacturers are treated as official specifications and are clearly distinguished from measurements obtained through my own testing. For areas that cannot be expressed easily through numbers, such as usability and handling, I describe what I experienced while actually using the product.

Main Testing Methods

I test products as part of everyday work and daily use to understand both their performance and practical usability. Depending on the product, I also run benchmarks and measurements, combining numerical results with real-world impressions to determine what kinds of users and use cases the product is best suited for.

For example, a mini PC's measured noise level can vary depending on the distance from the device and the ambient noise in the room. Likewise, an SSD may not reach its advertised maximum speed if the connected device does not support the required interface. To make results easier to interpret, I try to explain the relevant test settings and testing environment together with the measurements.

The exact tests vary depending on the product and its intended use. In each review, I distinguish between manufacturer-provided specifications, results confirmed through hands-on testing, and my own impressions based on actual use.

Representative Hands-on Reviews

Below are a few examples of my hands-on reviews. Depending on the product, I may use it extensively at my desk, take it outdoors, run benchmarks, or measure factors such as operating noise and battery life. The full review articles linked below are currently available in Japanese.

GEEKOM A5 2027 Edition | Performance, Thermals & Noise Testing

In addition to running several benchmarks, I used the mini PC for web browsing, office work, and gaming. The review includes temperature measurements, operating noise measured with a sound level meter, and stress-test results, covering both everyday performance and points to keep in mind under heavier workloads.

CODE27 | Testing AI Character Conversations & Everyday Usability

I kept CODE27 on my work desk for around three days and interacted with its character between tasks. I checked how long responses took, how natural and understandable the Japanese voice sounded, and also included videos of actual conversations. I also covered practical details I noticed while using it on a desk, such as screen reflections and the physical size of the device.

Amazfit T-Rex Ultra 2 | Outdoor Navigation & Real-world Usability

I wore the watch on an actual low-mountain hike and tested route navigation using YAMAP data, as well as display visibility outdoors. On the way back after sunset, I also used the built-in flashlight. The review covers both hiking and everyday use, including comfort and the remaining battery level after seven days of use.

Products I Review

I mainly accept review requests for products in the following categories.

Note: Some articles belong to more than one category, so the combined category totals do not necessarily match the actual total number of review articles.

The linked category pages are currently available in Japanese.

Editorial & Disclosure Policy

At TikGadget, I aim to provide information that reflects how products actually perform so that readers can make better-informed purchasing decisions. Rather than simply repeating specification sheets or providing surface-level introductions, I focus on explaining what I experienced in actual use, including both the strengths of a product and the areas that could be improved.

Some reviews and product articles on TikGadget involve products supplied by manufacturers, advertising, or affiliate programs. However, regardless of whether a product has been provided, the content and evaluation of each review are based on my own judgment.

I also avoid presenting only the positive side of a product. Whenever possible, I describe the limitations I noticed during actual use and points that may not suit every user.

News articles and product information articles are created based on official announcements, information supplied by manufacturers, and publicly available materials. Because this information reflects what is known at the time of publication, specifications, prices, and other details may change after a product is released. I make every effort to keep information accurate, but readers should also check official websites and product pages for the latest details.

If I discover an error in published content, I review the information and make corrections or additions as appropriate. I will continue working to provide gadget information that readers can rely on.

Contact

For product review requests, article writing, contributions, translation, proofreading, web design, or website management inquiries, please contact me using one of the methods below.

• Email: media@tikgadget.jp
• Contact Form: Click here
• Official X (formerly Twitter): @tikgadget

I review inquiries in the order they are received. Depending on the nature of the inquiry, I may not be able to respond to every message, and some replies may take additional time.

Related Pages

• About TikGadget
• Privacy Policy